Can Virginia dealers advertise dealer rebates?

The regulation surrounding advertising dealer rebates in Virginia strictly prohibits dealers from advertising them as a way to prevent misleading information in the marketplace. Dealers must not create offers that may imply a rebate is available or inflate the perceived value of a vehicle based on a rebate that is not formally recognized or confirmed.

This regulation is intended to protect consumers from potentially deceptive practices that could arise from ambiguous or misleading wording in advertising. By not allowing advertisements that promote dealer rebates, the state aims to ensure that all communications regarding vehicle pricing are transparent and clear, thus fostering trust and fairness in the automotive market. In essence, the prohibition on advertising dealer rebates helps to maintain a level playing field among dealerships and provides a safer environment for consumers.