How long are dealers required to keep their advertisements after they expire?

Dealers are required to keep their advertisements for a period of 60 days after they expire. This regulation is in place to ensure that there is a record of promotional materials for a reasonable time frame. By retaining advertisements, dealers can demonstrate compliance with advertising regulations and provide documentation if any disputes arise related to claims made in the advertisements. The 60-day requirement strikes a balance between keeping relevant records and not overburdening dealers with excessive storage obligations.