How often must the privacy policy be sent to customers with a continuing relationship with the dealer?

The privacy policy must be sent to customers with a continuing relationship with the dealer annually. This requirement ensures that customers are kept informed about how their personal information is collected, used, and protected by the dealer. By providing an annual privacy policy, it reflects a commitment to transparency and consumer rights, helping to build trust between the dealer and the customer. Annual communication allows customers to stay updated on any changes to the policy that may have occurred throughout the year, which is essential for maintaining informed consent regarding their data handling.

Sending the privacy policy more frequently than once a year could overwhelm customers with information, while sending it only during transactions may not provide adequate awareness of their privacy rights and protections.