In a classified advertisement placed by a dealer, what must the advertisement include?

In a classified advertisement placed by a dealer, the advertisement must include the dealer’s name or mention "VADLR" (Virginia Dealer Registration). This requirement ensures clarity and accountability, as it allows potential customers to identify who is responsible for the advertisement. Including the dealer's name or the term "VADLR" helps prevent confusion, ensuring that consumers know they are dealing with a registered dealer rather than an unregistered individual or entity.

While other options may provide useful information for customers—such as contact information, the dealer’s location, or the manufacturer’s name—the primary regulatory focus is on the identification of the dealer to promote transparency in the used car sale market. This means that dealers are obligated by law to clearly present their credentials in any advertisements, enabling prospective buyers to make informed decisions and enhancing consumer protection.