What must advertisements used for Internet Advertising adhere to?

Internet advertisements must adhere to the same advertising guidelines as print or television because these regulations are designed to protect consumers and ensure that advertisements are truthful and not misleading, regardless of the medium used. The Federal Trade Commission (FTC) enforces these advertising standards, and they apply uniformly across all forms of media, including digital platforms.

This consistency helps maintain the integrity of advertising and ensures that consumers can trust the information they receive, whether it is in print, on television, or online. By adhering to these established guidelines, advertisers contribute to a fair marketplace and promote honest communication with potential customers.