When can "Free", "at no cost", or similar terms be used in advertisements?

The use of terms like "Free" or "at no cost" in advertisements is strictly regulated to prevent misleading consumers. The correct answer indicates that these terms can only be used when the "free" item or service is genuinely available without requiring a purchase. This means that if an advertisement claims something is free, it must not be tied to the necessity of buying another product or service.

By using "free" legitimately, businesses ensure transparency and maintain consumer trust. This regulatory environment protects customers from deceptive practices, helping them understand the true value and cost of the products they are being offered. Therefore, knowing when it is permissible to use such terms is crucial for compliance and ethical advertising practices.