Which terms should be avoided in advertisements to avoid misleading consumers?

Using the term "free" without qualifications in advertisements can lead to consumer misunderstanding, as it may imply that a product or service is provided at no cost without any conditions. When "free" is stated without clear terms or additional context, it can mislead consumers into thinking they will incur no charges when there may be hidden costs or prerequisites that are not immediately apparent. This type of advertising can create confusion, leading to potential complaints or distrust towards the dealership.

Providing transparency and clear information in advertising ensures that consumers are well-informed, which fosters trust and helps avoid misleading practices. In contrast, terms like "negotiable price or best offer," price match guarantees, and limited time offers can have straightforward meanings and are typically regulated in a way that they are less likely to mislead consumers in the same overt manner as the term "free" without further clarification.